Research On The Status And Development Trend Of Chinese Micro-film

Since entering the new century, with the development of Internet technology, people’s production, life styleare changing. The defect of traditional media’s interactivity, real-time defect, is magnified Internet contest.And the result is "micro era": micro-blog, micro message, micro novel, film and so on, while people areenjoying the convenience and fun at the same time, the way of acceptance, acceptance habits in theinfluence character by environment changes--"micro" seems to have become a kind of attitude of life ofmodern people."Grass-roots culture" and “popular culture "as the representative of the replaced eliteculture moment,"micro" is not only a form, but also demonstrates the power of cultural discourse.And cultural diversity, the dissemination of the main national, closely integrated with the marketcommodity attributes embodied most incisive, is generated and prosperity of micro film. The film is notonly the civilian culture, but also a product of the development of science and technology. From the date ofbirth, making it media, propagation effects are inextricably linked with the network. Civilians, interactivity,low threshold constitute the major characteristics of micro film.The emergence of new things, must go through a process of development and change, the movie is noexception. From the original, micro film’s history is less than5years. The outbreak of the development notonly reflects its vigorous vitality, also let the micro film industry dragons and fishes jumbled together. Wecan say, the development opportunities and challenges the Chinese film industry.Economic globalization has brought consumerism prevails, the culture industry as a major industry isclosely related with people’s life, is a worldwide play a decisive role. And the micro film own commercialproperty also make it have more development potential, where business micro film road of developmenttrend, is one of the academia, the industry debate.Pay attention to micro film, study the present situation and development prospect, conducive to therealization of China’s cultural industry rich, strong and prosperous, not only conforms to the developmentdirection of advanced culture, but also conducive to the revitalization of the national cultural industry,promote productivity development. Through a comparative study of the existing literature, in-depthunderstanding of the micro film industry, direct interviews with several micro film, based on a number ofmaterials, research attempts to our country the development status and Trend Micro film.In the study, theauthor found that the current theoretical works on micro film is not sufficient, but also is very rare, only insome contemporary film art research monograph has touched. Therefore, this dissertation has certainpositive significance in the related fields.