The Creative Expression Of Symbols In Automobile Micro Film Advertisements

China has stepped into a new era of networking and digitalization,micro film advertising came into being, with the momentum of rapid development, and its advertising as a new form of advertisers are chasing. In this paper,the car micro film advertising as the research object, combined with semiotics related cross discipline,discusses the symbol in the car micro film advertising creative expression. Through the definition of the relevant core concepts and literature research, the paper clearly defines the relationship between the micro film advertising and the symbol of the car, and illustrates how the symbol is used in the automobile micro film advertising originality.In this paper,the focus of the study is that in the automotive micro film advertising creative,visual symbols and auditory symbols is how to produce and use. Specific performance in the visual symbol of the scene, symbols, colors and characters of the four aspects of the use of auditory symbols in the voice, music and sound for the emotional background and the role played by the atmosphere rendering. The purpose of this paper is to analyze the mode of the symbol in the automobile micro film advertising, and to provide a way to quickly transfer the advertising information to the audience.With the rapid development of the automobile industry, the automobile micro film advertising is playing a more and more important role as a new means of communication.The research for the automobile micro film advertising has focused on the marketing strategy,dissemination characteristics and narrative level,little research on automobile micro film advertising creative symbols, in the advertising industry has not caused enough attention. This paper discusses the symbol in the form of automobile micro film in advertising creativity from the perspective of semiotics,in collecting and sorting of a large number of recent years is a new auto micro film advertising, find out some problems of auto micro film advertising ideas generated in the symbol. And expressed their own views and suggestions on these issues, so that we have a thorough understanding of automotive micro film advertising and a new breakthrough.