On Metaphors In Book Design

Books are the important way of cultural information, is the carrier of human civilization.The book has three thousand years of development history, from the earliest tortoiseshells andanimal bones to Jane copies wooden slips, and then from the silk to the development of thepaper, as well as the reels, ratational, butterfly, as the linear binding forms, both embody theelaborate design of ancient books, and combined with Chinese traditional culture, thisprovides us with valuable experience of contemporary book design. Throughout the booksdevelopment history for thousands of years, the binding form has been evolving constantly, sofar, binding form of books and the design principle is becoming the focus of attention.Designers tend to understand the connotation of the books, and then design thinking into thedesign form and design principle of books, used books plane, show other art form can notachieve the effect, give a person with rich imagination space, and with people’s emotionalworld staggered, produce a kind of spiritual resonance. Therefore, in the development ofworld diversity today, book design art began with other subjects, so as to enhance theinfluence of book design art.In this paper, the metaphor theory and book design art together, interdisciplinaryintegrated research dimensions, fusion theory essence of metaphor, metaphor exists on bookdesign, as well as how metaphor as the development of book design principle of design effect,resulting in the formation of design thinking, enrich the theoretical thought.