On Baudrillard's Symbolic Consumption Theory And Its Significance

Baudrillard's French contemporary famous social theorist in Europe, the United States in recent years is widely influential mass home one of his semiotics thinkers, the thinking and Marxist theory together, starting from the life of people begin to study between the and between people and things, so as to reveal consumer relationship in the modern capitalist society and how to form a consumer society to control the entire consumption society symbols cause. His profound revealed the people's consumption in the modern age consumption alienation essence is the use value from objects to symbols value, thus in the consumer society, people were also symbolic, became a content system of modern society is no longer symbols, and the process of main control object, but the process of control subjects, in turn symbols. Although his theory there are still some defects, but his original ideas and to consumer society symbols of contemporary social or analytical many positive and constructive of meaning.This paper mainly divided into three parts.The first part: mainly introduces Baudrillard symbol consumption theory background and origin of thoughts. Begin from Baudrillard symbol consumption theory, including the background to paper expounds mainly the postwar western capitalist society and capitalist society from contemporary society from production to consumption society transformation process. Secondly, this paper introduces Baudrillard symbol consumption theory origin, mainly introduced the Roland ? barthes semiotics, Henry le jezaniah the modern world of other critical and daily life in Iraq DE wave of situation of socialistic critical theory and of Marxist political economics, thus revealing critical thought Baudrillard symbol consumption ideas from theory origin.Part 2: mainly expounds the theory of Baudrillard symbol consumption structure and characteristics. Based on the study of the original Baudrillard after theoretical generalization main will symbol consumption in three aspects of content. First is a symbol consumption theory content, including emphatically expounds the principle and the differences of symbol consumption of symbol consumption effect of advertisement. Second is a symbol consumption theory feature is first symbols are symbol consumption theory, and then is the soul of symbolic culture consumption. The last is Baudrillard symbols critique of political economy includes three aspects: lacan's "mirror" theory, the metaphysics of use value of criticism and from production mirror to symbols mirror. Thus reveals in the consumer society through mass media, among symbols of culture and everything including the loss of overall control, so that the subjectivity of the phenomenon.Part 3: the main evaluation Baudrillard symbol consumption theory significance and limitations. Mainly for the social transformation of Baudrillard profound insights for social transformation, the profound insight for a consumer society. Baudrillard to Marx symbol of development and innovation as well as the thoughts of social masses lifestyle profound dialysis. Of course, Baudrillard's symbol consumption theory also exist certain defects, such as finally fell into symbols mirror and pessimistic "rootless" consumption and its on Marx's misreading, etc.