Study On The Ethics And Construction Of Internet Communication

With the development of network technology, network provides people a space tofreedom expression and personality platform, but Internet communication also producethe traditional social value norms and ethical standards a strong impact. People enjoyingthe convenient of Internet transmission but at the same time suffering all kinds of ethicalanomie behavior. In order to regulate the behavior of network dissemination, ourcountry has made a series of efforts and achieved more significant results. The mainperformance is: morality growing, gradually establishes a code of ethics, moral behavioris more orderly. Thanks to the joint efforts from all walks of life, these achievementsobtained among the social public attention to the ethics of network transmission,networks to enhance the moral main body consciousness self-discipline and thedeepening of the Internet of social management innovation also plays an important role.In spite of this, the present situation of Internet transmission is still unsatisfactory.In fields such as network news, interpersonal communication, network security andothers a large number of network ethics anomie phenomenon are still common. Theseproblems was the most outstanding like a lack of integrity identity fraud, Internet fraudphenomenon; The second is that the network language and network anomiephenomenon of speeches to violence; Third, Internet rumors constantly phenomenon;Four is the porn, parody, violence, etc of vulgar overflow phenomenon; Five is thathuman flesh search for privacy infringement on privacy invaded phenomenon; Six isother, such as online advertising, rogue software, hackers and other phenomena. Theseproblems have many causes. Sum up, lies mainly in the following four aspects, one isthe interactive network itself, anonymity, inherent characteristics such as real-time,diversity; The existing transmission network ethics is still not perfect; Three is in theprocess of development of market economy, due to personal and network media to theutilitarian tendency of the interest highest value pursuit negative effects, four is the lackof Internet supervision system mechanism.In summary what cause Internet communication ethics anomie behavior, theauthor combining with the basis of current social reality in our country, put forward optimize and improve some concrete measures for the construction of networkcommunication ethics. Specifically, should be from the four aspects: one is to improvethe network transmission content construction, network transmission of the contentshould be guided by both individual interests and public interests, gives priority with thecontent positive health upward; Sound transmission Internet ethics system, mainly fromethics and improve the overall network transmission and network disseminator of ethicsand audience’s ethics aspects; Three is to strengthen the network transmission of moralaccomplishment, network transmission personnel to "self-supervision" requirements formoral self-discipline, requires the network media also must strengthen the moralcultivation; Four is to keep pace with the times that innovation network communicationmanagement of each link.; Five is the legal guarantee promoting the construction ofnetwork ethics mainly from strengthening the legislation and improve the Internettransmission network for law enforcement, etc.