Study On Eco-environmental Protection Slogans

Today, environmental protection has become a cult. With the continuous development of societyand national quality continues to improve, people’s awareness of environmental protection in Chinais also growing, with eco-friendly slogan in guiding people to protect the environment, improve thepeople’s awareness of environmental protection in China, has a very important role.Author in this paper for eco-friendly slogan in Chinese, using Linguistics knowledge, coupledwith knowledge in related disciplines such as cognitive psychology and social survey seeks tosystematic, comprehensive investigation of ecological environmental protection slogans, and as faras possible more complete overview of eco-friendly slogans are rendered. This paper eXamined theecological environmental protection slogans from the following aspects. Chapter we first conductedresearch on ecological environmental protection slogans hackles. Chapter II definition and researchscope of eco-friendly slogans, banners and slogans, advertising language, sign language, message,warnings, such as the concept and the eco-friendly slogans are defined. Third chapter we eXaminedthe classification and characteristics of the ecological environmental protection slogans, we used tokind of speech act perspective, language style, the classification of the ecological environmentalprotection slogans, investigate features of eco-environmental protection slogans, an analysis of itsfeatures, vocabulary and grammatical features of rhetoric. Fourth chapter we survey collection ofeco-friendly slogans, and by means of a questionnaire to investigate the audience focus on theecological environmental protection slogans, such as understanding and acceptance, based on theseinvestigations, we have proposed making principles and development trend of eco-friendly slogans.Finally, we visited eco-friendly slogans they belong and pragmatic norms, further analysis ofpragmatic functions of ecological environmental protection slogans, pragmatic strategies andregulatory issues. Some problems eXisted in ecological environmental protection slogans termsbased on currently, this article made a number of specification recommendations, as an eco-friendlyslogan writing provide some reference.