Modern Advertising Photography Creation Theory And Practice Research

Photography is generally divided into news documentary industry professionalswith two kinds of commercial advertising.and advertising photography is developedfrom derivatives in commercial photography. In recent years. with television. network.and the development of various new media coupled with rising prosperity ofcommercial market in our country, the number of advertising photography incontinually increasing and more and more. In this comprehensive advertising imageworks.we can find some work. there are some problems. Such as: animation too drab.way too single. There works as if just tell people what is "this". and its lack ofstimulating consumption and the power to attract people. these works lack artisticquality. lack of connotation and ideological content.So want to with the expression ofphotography method to promote goods. promote consumption. Should go to studyadvertising photography this skill. in order to solve and improve.At present.the working people of advertising photography can be broadly dividedinto two kinds: one kind is: advertising photography practitioners of professionaleducation was born. And one is advertising practitioners in related industry. At presentare engaged in professional advertising photography. Due to the characteristics of easyto learn photography makes people will mistakenly believe that as long as you pick upthe camera can take photos and creation. But the longer it is easy to encounter"bottleneck". like all works all the same, or a lack of sense of beauty and lack ofcreativity and innovation. Want to improve and progress. Therefore to study the arttechniques.Photography was originally a practice and technique as the main means of artisticexpression forms. Therefore as a professional photographer. Advertising should havecertain theoretical foundation. But also have a lot of practice shooting process. Not onlyshould understand advertising photography basic theoretical knowledge. but also knowhow to more scientific grasp of modern advertising photography skill learning methods.So this article will combine their own advertising photography creation experience, tothe advertising photography creation research systematically the theory and practice.