The Study Of Visual Graphic Design "Fragmented" Phenomenon

Into the late20th century，With the development of productive forces and social materialaffluence，Consumer demanding has went into a diversified condition. All aspects of thesociety’s "fragmented" trend has become increasingly prominent. Traditional entirety haddisappeared.It Has been collapsed that people always can rely on,and has been a great dealof difference in the lives，diversity, fragmentation of the social state which stand out."Fragmented" is an important feature of modern society that mankind has went intopdevelopment society. It mainly refers to departure from traditional culture in developmentof integral character of a phenomenon. The fifty or sixty’s of the last century, the Western hasgradually entered a postindustrial society of information and knowledge as a variable afterformer industrial society. Fragmentation is as an aesthetic concept in this context. Growing upin modern society, design develops in the context of modern life with disordered collage,accidental selection, hodge and other methods of application. It also keeps the significance oftraditional digestion. Therefore, it has emerged as a trend towards fragmentation regardless ofthe form of plurality and ambiguous and nothingness.There is no doubt that shows a stateunder the environment of modern people living in modern society behind in this rapidlychanging.This article sets out from the "fragmented" perspective, and take full advantage ofsociology, philosophy, aesthetics, art theory to research in the social context of fragmentationas expressed through Visual Graphic "fragmented" design features. It also verifies advantagesand disadvantages of "fragmented" to look forward to in society "fragmented" developmentin the trend of design provides some theoretical thought and exploration proposal.