On The Meaning Forming Path Of Television Signs

Signs serve as both a method and a tool for human beings to perceive and learnthe world. They are indispensable in people’s searching for knowledge, practice ofchanging the world and even self-cognition. And we all are connected with bothabstract semiotic theories and specific signs. Also we could find signs in many fieldslike urban sculptures, television programs and ad advocacy. Television, as a form ofmass media and communication, delivers information vividly to the audience. It is thecombination of various kinds of signs, which have established their own systems butat the same time cooperate with and influence each other. Thus we could enjoywonderful program content on television. Moreover, some deep messages are alsodelivered by those television programs. CCTV Spring Festival gala, a programmiracle in China’s TV field, has been nourished by the unique Chinese culture of theSpring Festival. It is widely known among Chinese people home and abroad. And ithas been a focus for the unprecedented audience rating of the gala, its special statusand far-ranging influence. People will pay attention to and talk about everything aboutthe gala, the planning and organization or the originality and layout of programs. Onthe annual Spring Festival’s eve, the live pomp is the only one of its kind. As a bigcultural meal for the Spring Festival eve dinner, CCTV Spring Festival gala has beensticking to high standards, strict requirements and increasing perfection in its stagedesign, actor selection, program content, modes of presentation and so on. We have tocheer for its wonderful programs, while some aspects of the gala should be ponderedover.Based on theories of semiotics and television, the thesis takes Spring Festival galaon CCTV as the specific research object. Through the review and clarification of thegala’s development history, the thesis makes analyses on the program content and signfeatures of CCTV Spring Festival gala. After that, the thesis tries to find meaning attachments and expressions in each segment of the gala and analyzes the meaningforming path of it as a kind of television sign. Thus the meaning and meaning formingpath of television in mass communication process, or rather in conveying informationand dissemination of cultural signs, are found out.Specific chapters are arranged as follows: the introduction part is about researchbackgrounds, review of related literature, research methods and new ideas; Chapter1is signs and semiotics, a specific interpretation of research methods and tools; Chapter2is television and its symbolization, the overall perception and grasp of researchobject and its content; Chapter3is an analysis of CCTV Spring Festival gala, thespecific research object and example; Chapter4is an analysis of the meaning formingpath and influencing factors of television signs, taking CCTV Spring Festival gala asthe specific case; finally, it is the foothold of the thesis and the summary of researchexperiences.