Transforms On The Propagation Mode To The Influence That "Dream Of The Red Chamber" Disseminates

"Dream of the Red Chamber" since producing, has received the favor of allprevious reader, the people through the reading novel text, feel this literary and artwork the artistic charm. Disseminated the channel and transformation of propagationmode expanded "Dream of the Red Chamber" influence also has but caused someproblems of modern dissemination, caused this work literary and art activitiesintegrity of while realizing the creation, disseminating, accepting has faced the newopportunity and challenge. Our country scholar’s research to this literary classicsstressed in the novel itself, analyzed the characterization, the plot establishment,started from literary and artistic creation this link, often has neglected the literarydissemination and literary arts accepts these two links. In view of the theory ofcommunication studies, disseminator realizes the symbol of informationdissemination is audience’s acceptance and relevance feedback to information, in themeantime, the entire process also inevitably receives the related restriction of mediumtechnology development. Along with the transformation of transmission technology,all previous special audience utilized the different dissemination skill and way hascarried on the creative feedback to "Dream of the Red Chamber" text, jointlypromoted "Dream of the Red Chamber" dissemination. Especially the film andtelevision technology produces with the popularization of network, to taking "Dreamof the Red Chamber" has brought the great transformation for representative thedissemination form of literary classics. Article produces before the film and televisiontechnology and networking, various "Dream of the Red Chamber" disseminationforms from the literary spreading of effect and red chamber poetry of narration on thedissemination with again create, the red chamber text and joint and "Dream of the RedChamber of" traditional literary arts dissemination special characteristics，study of Dream of Red Mansions and effect drawing art investigate four aspects to launch theelaboration, further inquires into "Dream of the Red Chamber" modern dissemination,explains "Dream of the Red Chamber" film and television dissemination phenomenonand influence. Elevate temperature three aspects to summarize the film and televisiondissemination from the film and television reorganization, the television entertainmentand television program the special characteristics and effect as well as the networkcommunication present situation, through studying the new mass media to thefunction of literary classical modern dissemination, analyzes the multi-channelliterary classics dissemination the present situation and dissemination effect, andsummarizes the effect of modern propagation mode from the pro and con on literaryclassics dissemination.