The Spread Ideas And Paths For The Intangible Cultural Heritage In Henan Province Under The Background Of Industrialization

AS one of the most important part in our traditional culture, Intangible Cultural Heritageneeds to be wide spreading. Industrialization of Intangible Cultural Heritage, which started totry to develop many years ago, nowadays, is chosen as a proper way to be spread by manypeople in many places. Industrialization of Intangible Cultural Heritage, however, not onlyreaches expectation, but also lasts many problems.Through the phenomenon of analysis, based on the artworks of Intangible CulturalHeritage in Henan, this article summarizes the problems in the process of the spread andpresents the solution, according to the law of culture industry and communication studies, tomake sure that the industrialization can work well and provides better serves as well.The main idea of this article is “innovation” and “massification”. When mentioning thekey word innovation,this article emphasizes that the traditional culture, as the IntangibleCultural Heritage, should be got rid of he stale and brought the forth fresh, which then leadsto the development of the culture. And to the massification, we refer that the source materialof the Intangible Cultural Heritage will be developed into the mass culture in the way ofdiversified expression techniques and platform for display. Ultimately, the Intangible CulturalHeritage will be widely accepted by our society via the relative cultural artifact is popularizedin mass culture.At the end of the article, we focus on demonstrating two deficiencies of our attitude andvalue towards the traditional culture. First, we are accustomed to increase our cultural softpower with traditional culture which is never improved. Second, for the purpose of the worldmarket, we’d rather attach the importance to the more luxury artwork than those that aresuited both refined and the popular taste.It is the two deficiencies, which restrict“innovation” and “massification”, that obstruct the heritage and spread of the IntangibleCultural Heritage radically. So the correction is in need.