Design And Research Of Graphic Symbol Of Subway Station Name In Xi’an

With the development of national policy, industrial technology and social economy inChina, urbanization process is increasingly rapid so that the order in the city becomemore and more important. Design application of logo in the city is an indispensable partto ensure the social order. Sign design，as a professional category of modern designs, isan intermediate discipline of environmental design in the visual communication designand architectural design. Traffic is the the "artery" of a city，in addition，traffic guidelinelogo is one of the fastest-growing, most standardized and most perfect logo types in thecity. Design content of subway station name is only limited to a single visual fontdesign in the majority of domestic cities. Xi’an, as a historical and cultural city, in whichgraphic symbol design of subway station name differs from that in China’s other cities.Xi’an metro2ndline which is the first metro line completed to run in2011. Signdesign and image recognition design of Xi’an metro2ndline have already been tested inpractice. In this thesis, station name graphic symbols design of Xi’an metro1stline asthe study object, in view of the difference of geographical location and designorientation between the2ndline and1stline sites, analyzes from the perspective ofinformation and symbols psychology. According to the analysis of Xi’an metro2ndlinestation names logo after using, combined the historical and cultural characteristics ofXi’an metro1stline sites, then makes a comprehensive analysis of the particularity ofeach sites location and cultural connotation of station names, explores the designmethods that applied the graphic symbols which takes Chinese character of the stationname as the materials into the sign system, as well as summarizes the uniqueness andculture which are presented by the usage of Chinese characters and graphic symbols ineach symbol of subway station names. Station logo is designed to make passengers are more convenient in the underground space, but also experience the belonging andintimacy that the logo culture brought, which emphasizes the station names graphicdesign as well as enhances the culture and identification of subway station names.Subway guide identification system is the window project of a city, by the means ofstation name graphic design of subway guide system, a city can be better understood bythe world, and the visibility of Xi’an is virtually raised, it also has the practical role andsignificance to promote subway logo design.