Innovative Research Film Industry Value Chain Based Profit Model

As a high value-added creative industry, cultural industry with the constant developmentof the global economy today, show rapid development momentum, become the importantgrowth point of national economy. The film and television industry as an important part ofcultural industry, is at a furious pace to participate in the fierce competition in the marketeconomy.The film and television industry competition is the core of the profit model ofcompetition. Profit model is a strategic issue in the development of media industry, thesecondary sales model as the core of the media industry in the process of media convergencegradually revealed its simplification, linear and low value-added defects, because of theinfluence of the media convergence, the media industry value chain appears the trend of thedevelopment of the network, flexibility and TongGouHua, media industries in this trendshould be through the value chain extension transformation and strengthen the value chainand value chain management profit model innovation. Good and unique profit model for therapid development of China’s film and television industry is of great significance. Referenceto the latest research results of business model and value chain theory, reviewing the film andtelevision industry in China’s main profit model, find out the disadvantages of traditionalprofitmodel, and on this basis, film and television industry profits links of value chainreconstruction.In this paper, specific research contents include three aspects: one is the analysis of thestatus quo, through combing the main component of film and television, film and televisionindustry in China industry development status and the profit pattern, current situation of thedevelopment of film and television industry of our country to make an overall cognition; Thesecond is thinking of problems under the background of digital film and television industrydevelopment situation and background, to analyze the problems in the current film andtelevision industry value chain, practice basis for reconstructing the film and televisionindustry value chain; Three is the construction of theory, according to the relevant theoretical research and practical experience, film and television industry development, profit model,film and television industry in China are put forward to construct the theory support, and toguide the digital film and television industry in China under the background of profit modelinnovation, and promote the healthy and rapid development of the film and television industryin China.