An Analysis Of Profit Model Of Listed Companies In Film And Television Industry Based On Financial Perspective

With the continuous progress of reform and opening up,China has attached more and more importance to the development status of cultural industries.And with the residents' increase of cultural consumption needs,the film and television industry has formed a magnificent development situation.In recent years,the rise of domestic private film and television enterprises such as Huayi Brothers Media Group and Beijing Enlight Media Co.,Ltd.and the constant influx of capital “hot money mobilized the scholars' concern enthusiasm of the film and television industry,especially the profit model of the film and television industry.Through the comparison of domestic and foreign film and television listed companies,it can be found that there are some inborn problems.For example,China's film and television companies started late and the market level is not high.However,in many years of development,the total operating income of Huayi Brothers Media Group has been ranked top three among the film and television listed companies.Therefore,Researching and analyzing the profit model of Huayi Brothers Media Group deeply and mastering the impact of the selection of profit models on the financial situation of the enterprise is not only conductive to finding the loopholes in business management,but also conductive to timely adjusting the profit model of the enterprise.This paper takes Huayi Brothers Media Group,a leading enterprise in the domestic film and television industry,as an example.First of all,the paper briefly introduces the several mainstream profit models in the current film and television industry,summarizes the profit model of the target company of Huayi Brothers Media Group,and draws the conclusion that this company forms three profit model systems,including film and television entertainment,brand licensing and location-based entertainment and Internet entertainment.This paper expounds how the profit model of Huayi Brothers Media Group integrates the business industrial chain and reasonably uses internal and external resources to make a profit.Secondly,the paper makes a financial performance analysis of the daily operating activities of the enterprise from five aspects,including solvency,operation ability,profitability,development ability and ability to get cash.It can be seen that the profit model has a significant impact on business operating conditions,the operation revenue of location-based entertainment and Internet entertainment from 2015 to 2016 has maintained a small-scale increase stably,but the revenue of film and television entertainment has dropped significantly.Besides,the paper compares the financial indicators of Huayi Brothers Media Group with the average of the film and television industry to make the conclusion more convincing.In addition,the paper selects Wanda theater chain and Huace Group as the enterprises to compare them with Huayi Brothers Media Group,and summarizes that the advantages of the profit model of Huayi Brothers Media Group lie in the powerful financial support,which is different from Wanda theater chain with self-built film cinemas and Huace Group with an excellent screenwriter team.Ultimately,in view of the problems existing in the operating activities of Huayi Brothers Media Group,the paper proposes concrete solutions and optimization recommendations,hoping to provide a reference for other film and television enterprises.