Local Crafts Brand Shaping Method

Local crafts now situation is not optimistic, the reason is for thousands of years ofcultural inheritance for the most part has been lost, especially in recent years, a largenumber of intangible cultural replaced by modern machinery processing, many folk craftersunprofitable, so gradually gave up the craft. We ought to be in the use of mechanical usingmanual at the same time, let the ancestor craft to pass.Local arts and crafts is the crystallization of the wisdom of working people in China,now for industrialized production, let them live. So we should intensify efforts to promote it,carries forward the Chinese traditional culture, seeking market for these handicrafts, so thatthey can survive.Shandong river bank Mongolia region of the cut pile craft is also facing the same fate.Some of the reasons for its foreground is not optimistic. First of all, the production processis very complicated, so the cost is very high; Secondly, carrying the body of the tooone-sided, only applied to the production of the insole; Finally, the style of the design cannot meet the requirement of the modern people’s aesthetic.Through the research of cut pile technology, to create a new brand, and design method,design aspects of bold innovation, make the river bank Mongolia cut pile crafts into ahousehold to be bestowed favor on newly.