Research On Brand Image Of Modern Personalized Ceramic

As the birthplace of China ceramic art, ceramic culture has a longhistory of tang and song dynasties, experienced some brilliant, show theunprecedented glamour, what had the European and American countrieshave made in China ceramics as proud, but to this day, Chinese ceramicsplace in the world is more and more low, there is no a high-end potterybrand belongs to China. All the emergence of about hall brand andsuccess, no doubt to the Chinese ceramics, especially modern personalityceramic brand establishment and development of injected fresh blood.Through the brand concept, product modelling style, brand visual image,marketing management, and other successful model of reading, and at thesame time, In combination with the analysis of overseas modernpersonality ceramic brand construction success experience for Chineseceramic enterprise’s development, for the contemporary young ceramistto establish its own personality ceramic brand provides referentialscheme.