Network Of Humor In Advertising Creative Inspiration

With the era of network, modern life has been infused in freshness and vitality. Thepopularization of network combines the Internet and the real life within almost everyaspect that involve into basic necessities. The Internet gathers the resources from the realworld and influences it simultaneously, so they are inseparable to each other to someextent. The Internet, as today’s largest platform for the media, renews various informationresources everyday, so as to achieve the goal of dissemination in maximum, and suchplatform is more dependent to all kinds of unit of today’s society, whether for theindividuals or the group of business whoever, on this account, want some propaganda ofthemselves. Therefore, over the network with such features, solely popular things whichcan meet the unique requirements and distinctive personality stand out to be widespreadconcerned and the humor as one of these things itself has the quality of sustainedpopularity and uniqueness always could gain most repercussions in numerous eventsoccurring in the Internet.In connection with the analysis of the reasons why the humor can gain such popularityon the Internet in both objective and subjective aspects, also starting from the phenomenonof humor from the Internet, this article reveals that humor is fashionable because of themodern life full of pressure and psychological needs on seeking novelty and divergent.And then based on the feature that modern people can be appeased by the humor, we coulduse it amply as one of creative elements into the design of advertisement. Primarily, thepassage introduces and analyzes the phenomenon of humor from the language to thepicture, action and etc. Secondly, from the view of humor and creation, it discusses howthe humor popularized on the Internet influence the print advertisements and dissertate theprocess and cogitation in dilatation. With the commencement of this article, continuouslyfrom the view of design and emotional appeal, the passage would elaborate the creation ofthe humor on the Internet, the applied principle and the stealth of exemplification.Humor and creation always process infinite charm in the design of advertisements.The Internet should be respected as the greatest gift which this epoch gives to us anddiverse phenomenon of humor on it has met the requirements of fashion, novelty,origination, widespread solicitation and numerous audiences. Every rise of onephenomenon is a culture and associated with social backgrounds and the mentality of thepublic. We should not let these smash hit of things on the Internet become into theshort-lived but make the humor out of the Internet and into the design of advertisementsthen induce the print advertisements to make the greatest use in real life. This is the core ofthe discussion presented in this article.