Corporate Brand Image Design In Commercial Exhibition Communication

With the rapid development of social economy, the exhibition industry as a "sunrise industry" of the tertiary industry is developing rapidly Peng boom, driven the rapid development of economy. Commercial exhibition is our corporate brand image to convey an important means for consumers, can form the communication and interaction between producers and consumers through the exhibition, promoting the circulation of commodities, thereby enhancing the competitiveness of enterprises.In the commercial exhibition, information spread very quickly, in today has been many enterprises to display their products and image to the public, how to build the enterprise brand image has been paid attention to by people in the business exhibition. In the commercial exhibition enterprise brand image promotion is no longer just rely on visual, but as with other sensory experience in the general sentiment together, it should also pay attention to rely on hearing, taste, touch, smell and other sensory experience, so as to attract consumers.Through the collection of relevant information, reading a lot of literatures, the business exhibition in China brand image why no maximum be displayed and promotion of the root causes of the inquiry, then conducts the research to show in the exhibition design, corporate brand image integrity, unity, efficient, intuitive expression, finally, on how to the exhibition to convey to the various human sensory information in order to effectively convey the enterprise brand image to explore and put it into practice.Research shows that when we should have the business exhibition brand image to promote and enhance to give height to take seriously, in an accurate grasp of the connotation of enterprise culture, management philosophy on the basis of the various enterprises with corporate culture, corporate brand image in exhibition design directly and effectively conveyed.In the technique of expression we need to break through the visual elements of integration as the center point, begin from the various senses of another human, such as vision, hearing, smell, taste, touch, all the senses of the consumer, can make the mutual infection between the full range of feeling, enhance the consumer to the brand image.