Research On Brand Image Design Based On Multi-sensory Experience

Today,over-exploitation of visual information and overwhelming images have become increasingly numb visual bombing.Although the brand has become a universal model of success worldwide,a variety of brands emerge in an endless stream,but most of their sensory elements in the design of existing brand images are mostly limited to visual presentation.With the rapid development of the modernization of material life,people gradually pay more attention to their own senses needs while material needs are gradually met.Although some companies launch their own branded promotional videos to create audiovisual effects,there are still few designs for smell and touch as well as taste.At present,it is not enough for a brand to complete the visual experience with only two eyes.It is also necessary to deepen the understanding and cognition of the brand with the help of the combination of more organ and sensory functions so as to promote the harmony between people and the brand And let emotions dominate people’s thinking,trying to arouse a higher level of emotional experience.In this paper,brand as a carrier,the establishment of brand image design as the mainstream,multi-sensory expression of tributaries of the master-slave relationship.Research and analysis of the current information environment brand image design of a variety of sensory cross,three-dimensional expression of the traditional sense of the brand image of multi-dimensional show.Grasp the overall brand image design,prompting people to form a diversified understanding of things,so that the information conveyed by the complete,vivid,accurate and meticulous.Through the analysis of the applications of multi-sensory elements in the field of visual communication in advertising,packaging and book design,the design methods and principles of multi-sensory experience in their design are explored.Through the collection and collation of literature,this paper analyzes the basis of multisensory experience in brand image design.Describe the significance of multi-sensory experience in brand image design.Finally,combined with their own design practice,systematic analysis of hearing,touch,smell,taste experience in the application of brand image design.Focusing on the full integration of sensory elements and brand design,and then create a more specific experience of the brand system,a better way for people to understand the brand’s information and content to promote the establishment of brand image and brand value to meet the consumer The emotional needs of the final realization of the brand image sensory design to enhance the emotional integration of different senses to achieve emotional integration and integration of emotional experience so that emotional domination of consumers thinking.Multi-sensory experience is a new development trend of brand image design.It is an inevitable result of the rapid development of science and technology and an embodiment of modern advanced design ideas and concepts.Multi-sensory experience for the brand image design provides a broader space for the design of the brand while enhancing their added value,but also in the brand and consumers to establish a strong,active and lasting bond,so that consumers A certain brand has always maintained a certain degree of loyalty.