The Sight Of The Traditional Culture Of The Chinese Contemporary Animation

The combination of today’s digital animation technology with a variety of cultural resources to achieve the upgrading of traditional industries and high-end technology to drive social and economic value to create amazing, which has become the development trend of the contemporary cultural and creative industries.Animation industry in China in recent years has also been a rapid development, but due to the late start, the mechanism is not perfect, creative ideas advanced animation there is more prominent in the original capacity and level, largely restrictedthe development of China’s animation industry. Thus in the context of a high-speed development of cultural and creative industries, and how to make the essence of traditional Chinese culture fusion of Animation; how to play in the Animation the value and role of traditional Chinese culture, the creation of a real national characteristics Chinese animation works, and make it to the world, and has become an important issue in front of Animation in China as well as industrial development.The purpose of this project is to study traditional culture as the threshold how highly creative and expressive animated form the essence of traditional Chinese culture, heritage, to carry forward with the development. And create animation with Chinese characteristics, the Chinese story, the image of China, Chinese style, Chinese spirit boutique, and gradually narrow the gap between today’s Europe, the United States, Japan and other animation big country, we will firmly grasp the era given the opportunity for the development of cultural and creative industries, in-depth research and mining the essence of traditional Chinese culture, to improve the traditional cultural themes Anime originality.To raise people’s cultural and artistic accomplishment, enhance the sense of identity and national pride of the children of traditional Chinese culture. Carry forward the national spirit and the spirit of the times,continue to expand the international market of animation products, fully demonstrated the Chinese culture, charm, and to enhance the influence of Chinese culture in the world.In short, in-depth study and excavate the essence of traditional Chinese culture, to improve the traditional cultural theme anime originality, is of great significance not only to improve the culture of the whole nation, artistic accomplishment, enhance the sense of identity and national pride of the children of traditional Chinese culture.At the same time, carry forward the great national spirit and the spirit of the times, the Chinese animation products continue to expand the international market, and thus enhance the influence of the Chinese animation and culture in the world.