Confucian Ethics And The Corporate Culture Design Of Guangzhou BR Lighting Co.,Ltd

There, Confucianism effects both positive and negative to enterprise cultural construction. Its positive role performance in core of Confucian people-oriented thoughts, to people-centered enterprise culture construction laid a solid ideological foundation; Confucian idea of "harmony of man with nature" ecological orientation of enterprise provides a theoretical basis; The Confucian culture, with positive spirit can stimulate employee’s participation; Confucian honesty can constraint the ill-formed economic behavior of enterprise; the spirit of unyielding, bears hardships and stands hard work Confucianism advocates is the magic key for enterprise competition; Confucian emphasis on humanistic care, which is the source of enterprise centripetal force.Confucian’s negative role performance in the idea of heavy righteousness light benefit, blurs the targets of the enterprise; Confucian value human relationship dilute the strict regulations; Confucian thought connotation of flattening inadapt to the distribution of the modern enterprise mechanism; Confucian heavy light literature and history institute of prejudice will easy restrict the technology development of the enterprise; Confucian idiomatic fuzzy thought and by extension the empirical decision-making runs counter to the scientific decision-making of the required by modern enterprise.The thesis mainly is divided into four parts:First to be Prolegomena, simple introduction selected topic basis, Culture research present situation and the research method and innovation. The second part is the prevue of Confucian ethics, From the way of sages, customs ethics and after, and loyalty and summarize the essence of Confucian culture. Third part embarks from the actual combined Confucian ethics with BR company culture to carry on the design and the creativity, emphasis on BR vision and the value of the company culture, management culture, talent culture and marketing culture, etc. The fourth part then elaborated the meaning of the Confucian culture to the modern enterprise development.