Research On Packing Spatial Form Language

The vitality of newspaper advertising design research which is from the strength of the vitality of visual attention and the length of time point of view to study newspaper ads in the newspaper the traditional media under the breeding of a special kind of language information. The vitality of newspaper advertising can be designed in the paper in a wide range of information to increase the rate of newspaper advertising attention, beautify the layout, to boost the newspaper brand image, increase the sale of newspapers, extend its life cycle, can to maximize effect of advertising and marketing. Raising newspaper advertising design study for the topic, vitality for newspaper editors and advertising designers on how to enhance the newspaper advertising visual vigour and vitality of time direction and theoretical basis for design.Argument at the heart of this article is based on the vitality of newspaper under the characteristics of newspaper advertising design research, specifically refers to the use of some unique newspaper feature element and newspaper advertising design combination of visual elements of newspaper ads have vitality. Through built around the core to the existing method of newspaper advertising performance at home and abroad present situation carries on the analysis summary, to discover problems, to last around newspaper advertising visual vigour and vitality of the time at the core of the problem, combined with some newspaper advertising creative design methods at home and abroad, worked out the vitality of newspaper advertising design method.The first chapter, this paper describes the research background and puts forward problems those newspaper advertising, the present situation, as well as the content, objectives and methods. The second chapter mainly discusses the development of newspaper advertising, detailed explanation of the concept of newspaper ads and vitality. The third chapter summarizes the significance of the vitality of newspaper advertisement design, the fourth chapter of visual elements to make analysis of newspaper advertising. According to the characteristics of newspaper and advertising design elements, combined with excellent advertising design methods at home and abroad, summed up the newspaper advertising expression method of life table design.