Investigation And Exploration With Humanistic Concept On Corperate Catalog Design

With the arrival of the digital information age, communication carriers of information presented in different forms, from the original newspaper media to television media, to the media in today’s Internet microblogging letter. With the change of information media, people’s way of life and thinking patterns is also undergoing changes accordingly.The Internet introduce us into an experience world, the core concern is an object of research and analysis experience-People. Then humanistic design concept to become the dominant form of today’s design industry, whether it is designed in the form of Fashion design, Exhibition design, Product design, Interior design, such as different aspects of the business, and create feelings in the form of a human body form. So any form of design features to meet the demands of not only the audience, but also to meet their spiritual aspirations. User-friendly design that is based on people of different habits, physiological and psychological characteristics of different audiences, and the foundation of human thought patterns to receive information on the visual language, ergonomic point of view, the original basic functional requirements to meet people re-designed to optimize the design so that people reach a certain physiological or psychological comfort. In order to enhance the audience’s acceptance and satisfaction, contributed to a virtuous cycle of systems and objects, people and nature in harmony. Seen in this light, the importance of the design concept of humanity.In today’s modern consumer-oriented economic system, the company’s marketing strategy in the consumer as a starting point, as a corporate marketing tool to promote corporate culture in the information carrier-corperate catalog, are formed between the consumer and a kinds of information to convey the most direct mode. Future design trends is no longer the simple functionality to meet consumer demands for basic-level design that will be customized to meet the individual senior consumer demand for high-level, professional quality designer for a higher-level requirements, analysis Research and psychological needs of consumers and become an essential part of marketing. The better corperate catalog design lies not only in the form of intuitive and maximizing convey information, but also because it can affect people’s thoughts and feelings, his final decision to buy. Only to be precise to target customer groups, in order to accurately convey the brand image, enhance brand counterparts in the sense of honor, in order to enhance the core competitiveness of the industry.This paper discusses the theoretical source of humane design philosophy, history and current situation of the development of commercial catalog design, drawing principles of human emotional needs, from a physiological point of view of human analysis of human emotional needs information to build models, combined with physiological and psychological characteristics of the elderly aged analyzed and summarized emotional needs of groups of people, on this basis to older audiences as an example of market research, and finally combine imagination and logical thinking to integrate the humane business catalog design methodology.