The Exploration Of Emotional Design For "New Vision"

In the modern world featured by the fast development of multi-media and digitization,the visual form,communication media and user experience have been experiencing the dramatic change.Those people are no longer satisfied with the simply visual experience,which has posed a challenge to the visual design.Hence,the concept of new visual design has been proposed to satisfy the requirement of the multi-media and digitization age.The design is a creative activity aimed to realize a given purpose.The human-centered design has become a trend.It can attract and satisfy the demands of various human senses,including the visual experience.The visual design is also the inevitable tendency for visual design with the advance of the times.More importantly,it can also show considerate concern for the human nature.Therefore,it has become an inevitable tendency to research the human emotion in the new visual design.This paper aims to research the emotional design in the field of new visual design.Based on the concept of visual communication design,this paper has analyzed the concept of new visual design.After analyzing and summarizing the feature of the new visual design,this paper has also identified the emotional features in the context of the new visual design.In addition,this paper has reviewed the emotion-related theories and distinguished between emotion and sentiment.Moreover,this paper has analyzed those theories so as to provide theoretical basis for the future research.From the angle of form,function and performance,this paper has explored the factors that can arouse the emotion.It is hoped that the emotion can be acquired through the new visual perception and experience.After analyzing and summarizing those factors,this paper has applied them to the new visual design such as the network design and display design in the hope of providing the theoretical guidance for the visual design in the future.Based on the personal views,the author has summarized this paper and made outlook on the future development of the emotional design in the field of the new visual design.This paper has analyzed the emotional features and theories related to the new visual design.It has also elaborated on several classical forms of the new visual design.To be more specific,this paper has made a detailed analysis on how to apply the new visual design to expressing the designer's emotion and arousing the comfortable emotion of the users.It will also study how those users release their emotions during the process of experience.By making the emotional factors more specific,this paper will provide valuable reference for the new visual design in the future.As a type of creative activity,the design can satisfy the requirement of visual design for emotional experience.It can also show concern for the human nature at a deeper level.In a word,it can interpret the meaning of the design to life in a comfortable manner.