Research On The Profit Model Of Tourism Performance Industry

Benefiting from the improvement of people’s living standards and the dividends of the national cultural tourism policy,my country’s cultural tourism has entered a golden period of development.In this context,a large number of tourism performance enterprises have emerged;maintaining continuous profitability in the homogeneous and fierce competition has become the focus of the cultural tourism industry.In the field of tourism performing arts,how to grasp the construction of a profit model centered on the audience is the key to the success of enterprises in this industry.Under the circumstance that there are a large number of tourism performing arts enterprises in my country and the homogeneous products have gone bankrupt one after another due to the impact of the new crown epidemic,Songcheng Performing Arts,as the most successful representative of the tourism performing arts industry in my country that has been affected by the epidemic for the shortest duration and the smallest scope,its profit model is worthy of We pay attention and research.At present,the research on the profit model of my country’s tourism performance mainly focuses on the traditional theme park enterprises,and its research only uses a single profit model component theory to analyze,while the new "theme park + cultural performance" in the tourism performance industry is analyzed.Pattern research is almost blank.Therefore,this paper combines the theory of industry chain and Slywotzky’s profit model composition theory,takes Songcheng Performing Arts Company as the research object,and studies how the tourism performing arts enterprises operating in the "theme park + cultural performing arts" model represented by Songcheng Performing Arts are used in cultural tourism.In the fast-developing environment,we will achieve sustained and stable profit growth by optimizing the profit model.In order to realize the research on the core issues,this paper mainly uses the literature analysis method,case analysis method and financial analysis method.Study the profit model of Songcheng Performing Arts,and use SWOT theory to discuss the internal and external environment of Songcheng Performing Arts.On the premise of fully understanding the background of Songcheng Performing Arts,use the five elements of the profit model to analyze the various elements of Songcheng Performing Arts.,this paper also combines the five-year financial data of Songcheng Performing Arts and selects companies in the same industry to conduct a horizontal comparative analysis,so as to evaluate their profitability,profit quality and profitability.Finally,combined with the full text,it summarizes the shortcomings of Songcheng’s performing arts profit model,and puts forward specific suggestions for this.This paper believes that the success of Songcheng Performing Arts’ profit model mainly lies in its entire industry chain profit model with parallel light and heavy assets,and the vertical synergy effect helps to enhance its brand influence;the company focuses on R&D investment to continuously optimize products and innovate marketing methods to ensure Its core profit point makes a huge contribution to the company’s profitability.In addition,Songcheng Performing Arts’ unique competitive advantages also help it achieve excellent performance.The company’s low reproducibility reduces the possibility of its market share being divided up.The research significance of this paper is to analyze and summarize the profit model of Songcheng Performing Arts and summarize its successful experience,so as to provide reference for the future development of other enterprises in the same industry,and to propose measures to maintain the profit model according to the problems existing in the current profit model of Songcheng Performing Arts.Core links,vertical integration of the value chain,reinforcement of profit barriers and other development suggestions to help the sustainable and healthy development of enterprises.