The Beauty Of The "Digital"-2014Calendar Design

Calendar is very familiar in people’s life. People will replace the new calendar nearthe end of every year. So we can see that it is an indispensable decoration in China.Special calendar could make our life in order. As time goes on, the design of calendar alsochanges a lot, not only reflects on the layout, but also reflects on the effects such asmaterial, printing and digital art. With the development of science and technology, thefusion of art and craft technology influences the design of calendar. For example, we canfind the current form of calendar from watches, mobile phones, computers and the otherhigh-tech electronic products.In this paper, the calendar in2014for search design, on the basis of market surveyand data collection, I found that most of the domestic calendar design looked very singleat present. Commonly they are used in blank plastic art of language as the basic means andconditions, and combined with the traditional image of graphics processing techniques andthe general format the composition to reveal. Based on the research of the domestic andforeign calenders, I think we should combine the contemporary culture and the traditionalart, and use the modern thinking which is based on theme of the calendar design tounderstand and performance. Compared with the general concept of plane art design, it isjust considered the arrangement between text and graphics, or the relationship of all thegraphics. But to the modern design, the humanization of the design is more important. Sowe study this kind of humanization and develop innovation. This design study can providethe meaningful reference to the same kind of calendar design and the creative thinking innew era.The study could be used to some aspects such as the design and innovation of thesame calender, the development between the craft and people, the production andselection of the paper, ecological and environmental protection as a reference.