Cognition Andaesthetic In Tourism Activities

With the improvement of living standard and increasing of leisure time,tourism has become the first choice for more and more people to relax,themselves, to relieve the fast-paced living pressure. Research studied byscholars has been more and more widened. From the initial research oneconomic and social benefits to the perspective on aesthetic experience oftourists,Focuses have changed from the initial research on economic and social benefits to the aesthetic experience of tourists. Therefore,the research on aesthetic perspective of tourism activities is prosperous.Tourism activities are composed of two aspects, they are cognitiveactivities and aesthetic activities. Each is independent, but interrelated.Aesthetic appreciation is the rational understanding of the process for touristsvisiting the attractions. During the aesthetic process, tourists will instantly gointo aesthetic state instead of all informative and conceptual stuff and fullyenjoy pleasure brought by aesthetic object. Tourism cognitive activities arenot aesthetics, but they contribute to aesthetic experience, deepen the aestheticdepth, ensure tourists obtain more perfect aesthetic experience.Tourism activities are a process of obtaining and getting different aestheticexperience for tourists. Gracefulness and nobility are two kinds of beauty,which are the highest aesthetic experience, during the experience, strength ofcharacter for tourists has been lifted up. Gracefulness may ease theirpsychological pressure to the greatest degree, relax their intensive spirit, maketheir mind peace, shape their spirit. Nobility, however, may guide the touriststo know them selves profoundly, to advance spirit from the state of beingmediocre, to lift up small minds, so as to develop confidence and pride fortourists. Which are beneficial to shaping moral character.Theoretically, any tourism resources with aesthetic points of views can give visitors sense of lofty and beauty, so, research on the tourism aestheticactivities should not be confined to academic fields. Tourism practitionersalso should join in this academic study. They not only play effective inpromotion, but also develop aesthetic theories, so as to have a victory foracademic and economic development.