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The Study Of Adverting Language From The Perspective Of Uygur Translation Seemlike Language

Posted on:2015-03-05Degree:MasterType:Thesis
Country:ChinaCandidate:G L ZhaoFull Text:PDF
GTID:2255330428463112Subject:Chinese Ethnic Language and Literature
Abstract/Summary:PDF Full Text Request
Language iconicity is one of the main contents of cognitive semantics, butalsolinguists domestic and internation resear hotspot. Iconicity refers to thelanguage between signifier and signified (i.e. between form and meaning inlanguage), there is a natural link, the relationship between the two canbeargued, is justified.As the language in advertising, to a different kind of language full ofpeople’sbrain, behind all kinds of advertisements containabundant knowledge of cognitive linguistics, cognitive linguistic iconicity thisprinciple, like a pearl inlaid in the advertising words, give the audience visualand hearing enjoyment.Based on cognitive linguistic iconicity, this paper studied the Chineseslogan embodies the symmetry, quantity, order, and marked iconicitytranslation process. The full text is divided into six parts: the first part mainlyintroduces the research background, the research status of main objects likesex, meaning, types, and advertising translation studies related theories andmethods, the research significance, research methods and the sources ofcorpus. The second part introduces the Chinese slogan symmetric iconicity dtranslation. The third part introduces the Chinese slogan quantity iconicity of d.The fourth part introduces Chinese slogan order iconicity d translation. The fifthpart introduces Chinese slogan marked iconicity of d. The sixth part isconclusion. Through research, we believe that, due to the types of differencesbetween Chinese and Uighur, Chinese and Uighur two kinds of differentnational culture, Chinese slogan embodies different iconicity in the translationprocess have different transformation, translation method...
Keywords/Search Tags:iconicity, advertising language, translation
PDF Full Text Request
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