Study On The Phenomenon Of Chinese Anime Vulgarization Based On The Play Theory Of Mass Communication

In recent years, as a new wave of cultural forces exudes vitality of the animation industry, just as our expectations to the animation industry, until November2013, China’s animation industry output value reached76billion, representing an increase of22.23%in2011. With relation to anime provoked frequent adverse events reported exposure, once again blew people’s discussion about the impact on children animation adolescents, violent and pornographic elements on the erosion of our country’s animation industry, animation development gradually reveal vulgarization tendencies. Therefore, this paper based on game theory, put audience perspective as a starting point to study the effects of vulgar audience characteristics generated animation, in order to find responses and solutions to anime vulgar phenomenon.Contents of this paper consist of the following four components:Firstly, the play theory of mass communication and vulgar cartoon analysis." Dissemination is the game" is the basic connotation of the play theory of mass communication, the main purpose is to inform that people themselves can immersion in the game. This paper distinct the social control and sexual selection, work and play as well as "self" and "self" of the play theory of mass communication, in order to understand the theory better. Meanwhile, this paper starting from a realistic consideration of the context of the development process vulgar cartoon animation in Japan and China as well as basic conditions.Secondly, audiences under propagation characteristics vulgar cartoon game theory analysis. Based on three core concepts of the theory of propagation game, namely convergence sexual selection and social control, work and play as well as "self-psychology" and "ego-psychology" as the theoretical basis, in-depth analysis unique properties of the audience as a vulgar cartoon, which the audience can clearly choose vulgar cartoon with unrestricted freedom of choice, there will be sensible shield poor animation, will obey the desire to choose to watch the original vulgar pleasure anime, but forced by social pressure to survive and give up enjoyment. Such an individual is the reason why the animation industry with a whole positive, continuous partial which is caused by two-sided and contradiction nature of the audience.Thirdly, Third, the audience characteristics and mode of transmission of the spread of vulgar content animation effects. This chapter analyzes from the pleasures of nature and autonomy of departure for the spread of vulgar animation content and modes of transmission of the audience were to illustrate the characteristics of the audience to some extent affected the development of vulgar animation.Fourthly, the impact of vulgar animation and solutions. In this paper, vulgar cartoon adverse effects caused by the reflection of a profound that they produced adverse effects are mainly concentrated in three points, first of all, the world is gradually becoming adult, children premature exposure to the adult world of sex, ugly and exposure. Second, young children violent tendencies, sensationalized violence deliberately played down the consequences of violence so that adults form a harmless illusion. Finally, more and more adult like "home" at home, conscious social isolation, social function gradually degenerate and lead to new social problems. Therefore, this paper puts forward some relevant countermeasures.