| The popularization of archaeology in China has various forms of practice,among which mass communication has the most extensive coverage and the most powerful influence.For a long time,the cooperation between archaeology and mass media has played a positive role in promoting the popularization of archaeology,especially in archaeology,which has received unprecedented attention.Today,more and more in-depth information interactions have brought archaeology closer the distance between learning and the public.However,at the same time,due to the deviations between the two in terms of subject cognition,value appeal,and communication strategies,a series of problems such as out of control and inappropriate strategies in the communication process have also begun to appear concentrated.“Archeology is the body and spread for use.” Based on the discipline attribute of archaeology,with the help of communication methodology,building an archaeological mass communication system is not only the inherent demand of archaeology,but also the inevitable choice for its popular practice.Through the longitudinal combing of the development process of archeology mass communication and the horizontal comparison of archeology mass communication practice cases,this paper starts with the five major research fields of mass communication(control analysis,media analysis,receiver analysis,content analysis and effect analysis).It pointed out the relationship between the "mime environment" suggested by mass communication and the "objective reality" of archaeology.At the same time,clarified the distribution of archaeological information dissemination elements and the realization path of social functions under the framework of mass communication,and planned the "dissemination" under the archaeological mass communication system Solutions such as the cultivation of “experts”,agenda setting,two-level communication,and elimination of “knowledge gaps”.Based on interdisciplinary research,this paper tries to redefine the entire process of archaeology mass communication from the perspective of communication science,form a set of effective communication strategies,and establishes a smooth and effective interaction mechanism between archaeology and mass media.It also constructs an archaeology mass communication system that conforms to the reality of the subject,to realize the two-way controllable flow of information between archaeology and the masses. |
