The Influence Of Self-disclosure Reciprocity And Self-disclosure Degree On Contact Intention

Contact Intention plays an important role in the generation of interpersonal interaction.Based on lots of literatures domestic and overseas, we found that most research on contactintention have been studied in off-line but on-line situation. Therefore, this research willfocus on the contact intention in on-line situation, studying the influence of self-disclosurereciprocity and self-disclosure degree on it.Through the Investigation of Self-disclosure Degree Online, study1aimed atscreening out items which represent low or high degree of self-disclosure.Study2explored the influence of self-disclosure reciprocity and degree on contactintention, with the method of experimentation. In line with our expectations, resultsshowed that the main effect of self-disclosure reciprocity is significant, and a significantinteraction effect between self-disclosure reciprocity and self-disclosure degree, whichmeans when self-disclosure degree is high, the influence of self-disclosure reciprocity oncontact intention is stronger. Contrary to our hypothesis, however, the main effect ofself-disclosure degree is non-significant.Study3aimed at make further research on how self-disclosure reciprocity influencecontact intention. We assumed that reciprocity way and reciprocity frequence make thiseffect happen. In line with our expectations, results showed the significant main effect ofreciprocity way, and a significant interaction effect between self-disclosure reciprocity andself-disclosure degree. Contrary to our hypothesis, however, the main effect ofself-disclosure frequence is non-significant.The studies suggested that specific way of reciprocity can produce more contactintention for people having interpersonal interaction online. Meanwhile, in the initialinterpersonal interaction online, high degree of self-disclosure may not be a necessarilygood strategy to make further contact.