Analysis Of The Cultural Charm Of Chinese Zodiac Image In Modern Design

Chinese Zodiac culture is created during the process of formation anddevelopment of Chinese nation, which based on the Chinese twelve zodiac or thetwelve Earthly Branches as the main content, or the sum of their characters, patternsfor the characteristics of various cultural traits.Chinese Zodiac culture is immortal folk. It is no doubt that Chinese Zodiacculture is an important component of the traditional culture of the Chinese nation. It isa embodiment of Chinese traditional culture which carries the ideas of the survival ofour ancestors’ blessing and the historical and cultural connotation of descendantsthriving.Chinese Zodiac image has formed a moral way of convention after a long periodof time; it was unique metaphor approach which expresses ideas by using objects ofpeople yearning for a better life. The artistic features of Chinese Zodiac image like atree root veins which never stopped to deliver nutrients to the newborn leaves. As akind of nutrition, a kind of resource, it is undoubtedly unmatched that Chinese Zodiacimage has the foundation effect on Chinese modern graphic design. This paper isdevoted to the exploration and analysis of the deep cultural charm of the traditionalChinese Zodiac image, seeking inspiration and a way out for how the Chinesetraditional culture blend into modern design.Firstly, this paper focuses on the study of the causes of the traditional Chinesezodiac culture, explicit connotation characteristics and symbolic analysis, whichshowed these differences under the different cultural background between Chineseand Western zodiac culture, alluded the relationship between cultures at home and abroad and modern design, reflected the profound influence on the image of theChinese zodiac in modern design. Secondly, on the basis of the former research,further compare and analysis of Chinese and Western classic designs will be donethrough graphic design stamps, advertising posters, packaging design, typeface design,modern television cartoons and product design and so on. And the further theoreticaldiscussion will be explored after showing the cultural charm of traditional Chinesezodiac image in modern design, design rules and the derivative design for the futuredevelopment of designs.It has theoretical and practical significance for making a useful supplement forthe Chinese modern design and modeling language to reveal the modern designshould be aimed to the highlight of traditional culture, to fill the tangible and godlessdesign defects in contemporary design, to seek these solutions of empty, lifeless andlanguage hollow western design in contemporary designs. So, we have to apply thetraditional Chinese Zodiac image into the design as the breakthrough point and makethe Chinese traditional culture famous around the world. It has been a tendencythrough the analysis of the application of Chinese and Western Zodiac image inmodern designs which interpreted needs for multi culture of these Chinese andWestern images in modern design. And this trend has becoming an irreversibledevelopment trajectory of the traditional culture into modern design.