Chinese Zodiac Visual Image Design Research

The Chinese Zodiac,also known as the Zodiac,is the twelve animal species corresponding to the twelve earthlies in Chinese traditional culture,including rats,cows,tigers,rabbits,dragons,snakes,horses,sheep,monkeys,chickens,dogs,and pigs..In folk society,the twelve Chinese zodiac signs are often associated with human personality characteristics,marriage matches,and fortunes.This series of connections to each other together constitute a unique Chinese culture that is centered on the Zodiac.With the development of society,the Zodiac,as a symbol of good luck,has gradually become an image philosophy in Chinese folk culture.It is presented in front of people through various forms of art,such as paper cutting,embroidery,and jade decoration.People are also more willing to These beautiful symbols attached to industrial products placed in the home,carried around,in order to pray for happiness and well-being.However,with the changes of contemporary aesthetic standards and the continuous impact of foreign culture represented by the constellation,the aesthetic value of the zodiac is gradually forgotten by the lack of fresh blood injection.For this reason,the author chose the most representative Chinese zodiac signs in traditional Chinese culture as cultural visual design,based on the innovation of the visual culture of the zodiac,and through the combing and refining of the zodiac signs of the Chinese zodiac,with a view to modern vision.The combination of design techniques and the traditional cultural elements of the Chinese zodiac creates a new,original design that is in tune with the aesthetics of the times and promotes the quintessence of the zodiac.On this basis,a series of design extensions will be used to better use the Zodiac image.In addition,interactive media will be used to attract the audience to actively participate in the spread of traditional culture so that they can better understand China's Traditional folk culture can enable the audience to resonate emotionally and feel humanistic care and contribute to the development of traditional Chinese folk culture.