Study On The Phenomenon That The Dialect Teleplay Become Popular-take The《yinanwang》 For Example

Recently dialect has become the fashion element and the expression way in dissemination domain of film and television for its successful utilization in a number of popular TV dramas. It’s a time when films and dramas with dialect become a cultural phenomenon to which worths paying attention. This thesis mainly take the Southern Fujian language soap opera "Unforgettable affection" as an example, so we can analyze character of Southern Fujian language soap opera form the view of regional culture and then discuss its path of innovation and development prospect, facing their own shortcomings, policy restriction and culture dissemination under the double context of globalization and localization.This article is divided into four parts. In the first part, it mainly introduces the situation of dialect soap operas and takes the drama "Unforgettable affection" as a example, and we analyze the specific feature and charm of this drama. In the second part, we concentrate on the cause of the dialect TV hit, among them we can see dialect factor in regional culture is particularly important. Character of dialect not only contributes to certain charm of dialect dramas, but also target audience. For another, the dialect is essentially a kind of common culture, which has strong smack of everyday life and easily to attract audience and obtain resonance, so it will get proper artistic effect. In the third part, it is about the function of dialect culture in our cultural identity, particularly when Southern Fujian dialect overrides the cross-strait of Fujian and Taiwan, native Hokkien dialect has made audience in mainland and Taiwan get a common perception and understanding on mutual history and lifestyle. What’s more, regional culture palys a fundamental role on the hit of Hokkien dialect programs. Language as a superficial factor of regional culture, which may become a trigger of our common thoughts on national religion, history and folklore.In the fourth part, it mainly tell us how to focus on cultural factors in making TV plays with the enlightenment we get from "Unforgettable affection". On one hand, TV play will be more charming if we emphasize and apply local culture to dramas making. On the other hand, We should realize the certain limitations on the mining of local culture, especially we should avoid to abusing of cultural factors as it easily causes the audience’s aesthetic fatigue and then makes unnecessary negative effects on drama itself.Above all, with the enlightenment we get from "Unforgettable affection", from the view of regional culture, we can find easily that proper use of the cultural factors provides a new opportunity for the development of television industry. In order to win in the fierce competition, the development of the mainland TV series should attach importance to the mining and use of regional culture. We should try to mobilize the audience’s emotions of native culture and enhance national self-confidence and a sense of pride, thereby Chinese TV industry will be given impetus to develop.