Study On The Unity Of Social Benefit And Economic Effect Of Socialist Cultural Industry

Culture is an important manifestation of the nation’s vitality, cohesion and creativity. It is also an important aspect of competition in comprehensive national strength. Cultural industry plays a no-ignored role in promoting national economic growth, and it also has been an important strategic fulcrum of modern nations in global competition. As the fastest rising industry and pillar industry, cultural industry has a bright prospect in China. But due to its late start, lack of practical experience, it has not yet formed scale advantage.With the continuous exploration and development of China’s cultural industry in Socialist Market Economy, it has accumulated a number of contradictions and problems. Since the dual attributes of ideology and economy, cultural industry trades between the social benefit and economic effect. In this contradiction entity, the two are relations of the unity of opposites. In the actual production and management, sometimes, economic efficiency will be achieved at the cost of social benefits. With the rapid development of the cultural industry in China, facing the strong competition of cultural market, cultural industry simultaneously get social benefit and economic effect, which is a problem to be solved in the development of socialist advanced culture.This article begins with the research of the theory of cultural economy in Marxist classics and the theory of modern Western culture, analyses the characteristics of cultural industry, the effect of cultural market and cultural consumption on the development of cultural economy, and analyses the present problems and reasons of the cultural industry’s social benefit and economic effect in basic discipline of culture, industrial economics, consumption economics and communication. From analysis on the theory and cases, adhering to the direction of socialist advanced culture, establishing and improving the modern cultural market system is the bridge and best way to solve this problem in this article, for example, the brand strategy of the WCC.