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The Research Of Dynamic Graphic In Logo Design

Posted on:2015-02-19Degree:MasterType:Thesis
Country:ChinaCandidate:J X WangFull Text:PDF
GTID:2255330428977328Subject:Industrial design engineering
Abstract/Summary:PDF Full Text Request
Signs for businesses. individuals, social groups, organizations create a unified image. companies want to be able to clearly communicate the information to pass too. Determinants of brand owners in the market today, the logo image is the image of the brand. However, with the continuous development of economic capital. brand growing surge. brand and logo is blurring the boundaries between. brand development also had to be in a competitive environment among. If the flag design is still rigid. then the brand to stand out. will become increasingly difficult. So. whether it is a designer who still run the business, are constantly different. unconventional design tools. Today, multimedia development and the rise of digital technology. the design of experiments for the designer opened a door. The digital age and the age of the Internet media integration allows designers to design based on various ways to spread. people from the film, animation in the Enlightenment. gradually breaking the original logo design concepts, from the logo design to form a single integrated changes. Hanover Expo logo appears, became a turning point in the history of logo design. different times on different occasions, there will be a different color and shape, in a combination of graphics and text and graphics frames relationship without changing the dynamic changes taking place. Today, more than a dozen out of time, in a foreign country there are more outstanding cases. it can be said developed into a relatively mature stage. In China, graphics dynamic logo design is still the preparatory stage, there are already a large number of visual practitioners interested in it and look at them.Firstly, the basic definition of logo design from start to discuss the dynamic graphic and logo design relationship between the summed graphic logo design dynamic meaning. Then the new media development. corporate values and changes in the psychological needs of the audience aesthetic upgrade. we discussed. indicating dynamic graphic logo design is of great significance and value of the times. Then right logo design graphic dynamic manifestation categorize and design methods. Finally, these design methods, the graduation design practice guidance.
Keywords/Search Tags:Logo, motion graphics, multimedia, digital technology
PDF Full Text Request
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