The Application And Creative Practice Of Dynamic Features In Motion Graphics

Motion Graphics is a new visual representation based on graphic design and using animation technology.With the development of digital media technology,Motion Graphics is gradually being obtained in the fields of animation,advertising,program packaging,film and television Popularity,however,an excellent Motion Graphics not only has to convey a lot of information,but also has a unique artistic expression.Dynamic movements at a reasonable pace through interesting graphics are the key to improving the quality of the movie.Therefore,the author analyzes and practices the dynamic characteristics of graphic transformation in Motion Graphics by means of graduation creation.This article starts with the concept,background and artistic style of Motion Graphics,and conducts corresponding theoretical research.Through the analysis of the literature and cases,the dynamic characteristics of the graphic transformation in the Motion Graphics are summarized,which lays a theoretical foundation for the creation of the later animation short film "The Passing Festival".The thesis is divided into five chapters.The introduction of the first chapter elaborates the research background and significance,research content and purpose of the topic,and the current status of domestic and foreign research.The second chapter sorts out the concept and background of Motion Graphics,and uses the excellent cases at home and abroad to analyze the artistic style of Motion Graphics Introduce and analyze;Chapter 3,as the main content of the study,summarizes the dynamic characteristics of graphic transformation in Motion Graphics,sorts out the seven changing characteristics of displacement,rotation,scaling,deformation,color change,growth,and combination,and uses a lot of The case of his work provides theoretical support for it;Chapter 4 uses the theoretical foundation and skills summarized in the previous article to innovate,and applies it to the Motion Graphics "Festival of Passage",and completes the pre-,mid-,and post-production of creative practice;The last is a summary of the full text and future prospects.The variety of graphic motion forms in Motion Graphics not only brings a new visual experience to the audience,but also conveys a deeper cultural connotation.