Research On Mechanism Of Commercial Bank Social Responsibility Implementation

The necessity of the social responsibility of the commercial banks has graduallybecome a basic consensus, but how to achieve the social responsibility of thecommercial banks is remains controversial. At the current macroeconomic circumstance,the domestic commercial bank is facing multiple pressures from the government, society,and even international public opinion, the practice of social responsibility has alsobecome an important theory and practice issues. To achieve the sustainable development,the bank should not only pursue maximum profits, it also take the demands of thestakeholders，society and environment into account.Commercial banks create value, as much as possible to achieve added value orreasonable results, and then make the distribution of benefits of economic activity.Commercial banks lack of social responsibility, in essence, is the unfair distribution ofbenefits, rights and obligations. The implementation mechanism of the socialresponsibility of the commercial banks, the keypoint is how to solve the problem ofequitable distribution of benefits and constructed to achieve a balanced situation. Thispaper argues, promote the realization of the social responsibility of the commercialbanks should be an important breakthrough.As a "corporate citizenship", Commercial banks should take the burden of socialresponsibility. No purely economic decision or purely social responsibility decision, thebank operating decisions must be taken into account the dual goals of socialresponsibility and business profits. Commercial banks practise social responsibility afterall, not only rely on the external mechanisms,but the consciousness of CSR and its ownactions.What is the bank’s most important social responsibility? the most small andmedium-sized enterprises is closely related to commercial bank profits. To support thedevelopment of is the bank’s largest social responsibility, make the SMEs live longer,creating jobs while increasing taxes, the country’s economic development and socialharmony will be more realistic. Exploring the equitable distribution of interests andthe actual realization of the social responsibility of the commercial banks, where is thesubject of this paper.