Some Thoughts Of Celebrity Endorsements False Advertising Civil Liability

Advertising as a marketing promotional strategy has become an indispensable means for promoting products and services. Negative news of celebrity endorsement for false advertising also repeated exposure, such acts of illegal advertisements not only damaged the interests of consumers, but also against the long-term development of the advertising industry, causing serious influence to the society. When consumers defend their legitimate rights and interests by legal means, but because lack of access to the courts which were lost, This article by Guo degang endorsements of false weight loss drugs, found the existing problems, in this case, therefore our country should perfect the celebrity endorsement of false advertising regulation countermeasures, it is necessary to start with the following:First of all, what is celebrity, what the standard is, what is false advertising celebrity endorsements, and how to define the characterization of false advertising behavior.Second, analysis of the responsibility of celebrity endorsement for false advertising, sought to distinguish between celebrities and ordinary people Again, what kind of responsibilities should the celebrity bear, and clear the identification of responsibility principle. Finally, through the "Advertising Law" and "Consumer Law" amendment proposals, as well as advertising censorship, compensation system to improve the governance of false celebrity endorsement advertising strategies, making it more practical in its application...