Analysis Of The Forms And Formative Factors Of Network Opinion Leaders From The Perspective Of Political Participation

With the development and popularization of science and technology, the network has been affectedevery aspect of economy, politics and culture. The Internet not only cross the limits of time and space inthe process of information exchange and bring the communication revolution, but also enhance thepolitical participation level as the burgeoning media, especially in the era of the Web2.0.In the unique environment of internet, everyone can become the Opinion leaders. They are activein the virtual society of network; they control the direction of public opinion by their own influencepower. They not only affect the ecological environment of the network, but also have a negative impacton the realistic society. Their behaviors cause network group events that occur frequently and evolveinto social unrest, impede social progress in recent years.In order to analysis of the forms and formative factors of network Opinion Leaders from theperspective of political participation, this thesis selected five representative hot topical texts that comefrom the Tencent news forum as the analysis of the text object. Through the methods of literature,network observation, data collection, text analysis, on the basis of previous studies, this study chosedifferent text in the process of discussion from the perspective of political participation. Through thedetailed and in-depth analysis of network text, this study draws the following exploratory conclusions:To begin with,“Interaction quality” is more helpful for the form of network Opinion leaders;What’s more, hold the opinion of Opposition to the government can make the birth of the networkOpinion leaders; Third, the formation of network Opinion leaders is a process of accumulation ofadvantage; Fourth, the formation of network Opinion leaders and the public opinion, showing “threeseven phenomenon”.Research on the problems reflected, this article has the following enlightenment: First, trainingOpinion leaders within the government system, establish the government prestige and image; Second,the media workers should strengthen their self-cultivation, enhance personal charm; Third, standardizethe network order, establish normal venting channels; Fourth, the netizens should establish the sense ofsocial responsibility, strengthen the personal autonomy; Fifth, training a number of network Opinionleaders, reasonable leading network events on time.