The Microblogging Opinion Leaders And Their Ideological And Political Education Function

On the microblog of the internet,there are many activists who always provide someadvice and opinions.They build and lead the public voice by feat of the personalauthority and their authoritative information.The voice will have a major influence onothers who interact with the activists frequently.The activists who are calledmicroblogging opinion leaders, which play an important role during the communicationprocess.As one of the educational communication or political communication,Ideological and political education has been affected by microblogging opinion leaderswidely and deeply. The functions of the ideological and political education frommicroblogging opinion leaders bring large opportunity and challenge to educationalwork of ideology and politics in the age of new media. On the one hand, microbloggingopinion leaders are able to coordinate the social relations by transmitting theinformation that they have processed. They are always transmitting the leading socialconsciousness by coordinating internet public opinion. They can also insure socialcommunicating by transmitting the social information,and so on.All of that are good forpromoting the effectiveness of the ideological and political education. On the otherhand,the unique charm of the microblogging opinion leaders are easy to result in themarginalization of the ideological and political educator.Their leadership will affect thecognitive biases of the educated.The self-discipline is easy to weaken the effectivenessof the ideological and political education.All of that will be a shock to the ideologicaland political educator, the educated,the content and the form.We should use theopportunity which we confront,and we should give play to the positive function of theideological and political education,enhance the elements ideological and political education.We should meet the challenges positively, strengthen the supervision andguidance to microblogging opinion leaders proactively and eliminate the negativeeffects to ideological and political education.All in all,we should do our best to avoidingdisadvantages.we should give play to the positive function of the ideological andpolitical education,enhance the elements ideological and political education, innovativemethods and skills of ideological and political education, improving the content andideas of ideological and political education,guide and manage microblogging opinionleaders, creating a new situation of ideological and political education in the era ofmicro-Bo.