The Research Of Government Micro-blog Content Management

The Internet not only broke the traditional media to the audiences bound,but also become a new channel and let the political affairs walking into people’slife. If2010is the first year of Chinese micro-blog, then2011is called Chinese"government micro-blog year". Government agencies, officials openedmicro-blog, as the information release, serve the people, understanding publicopinion, and to carry out interaction. The government for information disclosure,services have been upgrading. However, the challenges and issues are stillworthy of attention.This article uses case analysis method, questionnaire survey method,literature research method, to study government micro-blog contentmanagement. Through research and analysis of Jiaxing Nanhu District PartyCommittee Propaganda Department Administrative micro-blog situation,analysis the problems of existing in the government affairs micro-blog, such as content update not in time, content lack of features, lack of interactive content,operation mechanism is not perfect, etc. Analyses the reason of governmentaffairs micro-blog content management existing problems, such as contentdistribution of the authority to order interval extension, people can onlypassively to accept content, content restrictions lead to publish content rangenarrow, etc. Research in Britain, the United States and other countriesgovernment affairs micro-blog content management experience; Development ofthe next government affairs micro-blog content management giving constructivesuggestions, such as establishing professional operation process, governmentaffairs micro-blog clearly positioning, and rapid response actively, strengtheningthe government certification mechanism. With "government affairs micro-blog"consciousness and the popularization, government agencies throughout thecountry to open government affairs micro-blog will gradually increase, soeffective and orderly management should also be strengthened.