Crisis Communication Research Of Government Micro-Blog

Development of government micro-blog going into the relatively stable period, which played an important role in information disclosure, to guide public opinion, political interaction, public service, for the transformation of government service functions, improve social management, enhance the public image of the government has an important help. Especially in a crisis, government micro-blog has played a constructive role as an important way the government crisis communication, public opinion to support response and crisis management.Government micro-blog crisis communication has distinctive features. Dissemination of the body is the government, is the most central and authoritative source of information; Dissemination of content-based crisis information dissemination, there are crisis-related information, crisis management information, crisis guidance; Traditional media is a micro-blog platform, with its immediacy, fission route of transmission, dissemination equality discourse platform advantages; to media organizations and the public dissemination of the main audience; highly interactive feedback channel. Chief micro-blog crisis communication also has important functions. The incubation period of crisis, monitoring and coordinating functions; the duration of the crisis and to inform and guide function; the crisis recovery, reflection and recovery. On the basis of the basic government micro-blog crisis communication theory, in this paper, in2012, Guangxi Longjiang River cadmium pollution incidents and2013pollution incident in Guangxi Hejiang River, forms of communication and dissemination of the contents of government micro-blog crisis communication is analyzed.At this stage, government micro-blog crisis communication, there are some problems, mainly reflected in:Limited audience impact,"official position" style, lack of specialized standardized government micro-blog crisis communication mechanisms. In this regard, this research from three perspectives the government, the media, public government micro-blog to develop crisis communication mechanisms. For the government, to provide an institutional guarantee for the government micro-blog crisis communication, mainly the establishment of two mechanisms:First, the government micro-blog different periods of crisis response mechanisms; Second, government micro-blog normalized operational management mechanisms. From the media, to maintain good communication with the media, government micro-blog improves communication and cooperation mechanism with the media. From the public point of view, enhance interaction with the public, two-way interactive sound mechanism micro-blog government and the public.