College Student Village Official And The New Rural Construction Of Media Literacy

Building new socialist countryside, the need for high-quality organizer and farmers with the corresponding media in speeding up economic development, improve the natural and social environment at the same time, to establish a suitable for the construction of new rural culture. The current rural cultural construction has become an important part of national strategic thinking and new rural construction. China’s new countryside culture construction has many problems, such as the imbalance between supply and demand of rural culture, lower cultural quality of farmer, mode of transmission, the lack of high-quality disseminator, single.The construction of new countryside and farmers lack of information talent shortage problem, accelerate the reform and development in rural areas and the construction of socialist new countryside needs high-quality talents to enrich rural line. The current call the university student village official grassroots, is to solve this problem, but also ease the pressure on employment of University students. But for various reasons, there are still many villagers do not know much about the university student village official, don’t even know.This paper conducted a questionnaire survey by the media literacy of Fuqing Shizhu street of the village, analyze and summarize the present media contact width, media use intensity and media awareness on the depth of the problem, and then from the angle of media literacy for cultural communication college students in agricultural village and puts forward several suggestions.