Studie On The Patent System Of DONGFENG LIUZHOU MOTOR CO. LTD

In the21st century,mankind has entered the new times of knowledge-basedeconomy.The economical globalization will strengthen the mechanism of competition and cooperation. Enterprises are confronting larger marketas well as more complex competitive environment. After China entering into WTO more andmore foreign auto companies conquer Chinese auto market. Compared with the foreign autocompanies Chinese auto companies are relative weak. Thus they are facing the much moreintense competition. Patent system protects the inventors’rights effectively through legal andeconomic measures. Enterprises can not only strengthen itself but also restrain the growth of therivals or even to get more market share if it use the right properly provided by the patentsystem. Therefore the research on the patent strategy of auto companies ha s the importantimplication.requirement.By analyzing of the patent system,wo learn that patent system is divided into four parts constitute:there are create system building.using the system building.protection system to building and management system to build. On the basis of the above analysis, In combination with domestic and international advanced system construction situation, the paper focuses on Chery automobile patent strategy and it implementation, by the way of research, data analysis, theory linking with practice。 However, along with economic development and the increase in patent barriers of multinational companies, Chery patent strategy should be also timely adjusted and improved on the use of patent document, patent licensing trade, produce exporting,patent pool and patent forewarning system So that it can deal with more brutal competition and lay a solid foundation for faster development.In this article, through the advanced enterprises in our country patent status quo and problems of analysis. Corporate America and Japan developed countries for reference on the implementation of the patent system successful experience Combined with our country actual situation analysis, formulate suitable for dongfeng liu steam patent system of the company...