Study On The Strategies Of Public Departments To Deal With The Network Of Public Opinion

Nineteen ninties the rapid development of information technology, human beings have an information society dawn. The twenty-first Century is the era of network information, network media has been recognized as the fourth media, not only is a symbol of the era of knowledge economy, and is the source of knowledge and information and transmission link. Network with its unique attributes for each field of the society has a huge influence, as the network of "virtual community" product of the network public opinion to the field of public management, especially on the relationship between the image of the hospital, patient plays a great influence.This paper mainly through the southern Zhejiang hospital (for the following academic research ethics and protection, to my investigation object privacy in this temporary hospital in R to name the hospital) survey of public opinion management, understand the health sector is facing what kind of challenge in the face of network public opinion, public sector management problems in interpretation in response to the treatment, and explore how to make the analysis countermeasures.Talking about the health sector management strategies to deal with the network of public opinion, it inevitably involves the characteristics of the network, the network public opinion of the definition, characteristics and development rules. Because the network is open, hidden, virtual, propagation speed and other characteristics, a common doctor-patient dispute, through the network transmission and amplification, it may quickly lead to network public opinion with great effect, thereby forming a crisis. As the Second Affiliated Hospital of Harbin Medical University "high price of hospitalization expenses incident", the children’s Hospital of Nanjing,"Xu baby incident","Peking University professor No.1Hospital of Peking University death event" and so on, the network public opinion has played a role in fueling. Relationship between doctors and patients of severe environment of public opinion, the management strategy of hospital is very important. How to deal with, deal with the network of public opinion, has become a major challenge faced by hospitals.Based on this background, according to R hospital propaganda work in practice as an example, describing the current situation of R hospital, public opinion management, analysis of the concerning hospital public opinion has the effect to the image of the hospital, according to a series of problems, such as network and network that feeling out of touch, the network public opinion of extreme, analysis of the causes of problems with rhythm slow and public opinion improper and so on, so as to develop coping strategies research, to promote the development of propaganda work.