Research On Public Relations Issues Of Urban Administrative&Law Enforcement Department

Urban management is the necessary prerequisite for a city’s development and orderly operation. Meanwhile it is also an important guarantee for establishing a modern city. As the terminal part of urban management, law enforcement, with compulsory force, ensures the government’s management effectively to some extent. With the rapid development of market economy and the acceleration of democratic process, the consciousness of defending citizens’ private rights is awakening. Under this background, Urban Administrative&Law Enforcement Department is under increasing pressure for law enforcement. On the one hand, people are increasingly focusing on urban management issues and have higher requirements and expectations for the quality of life. On the other hand, some citizens don’t give their understand, support and cooperation to urban administrative&law enforcement work, which has caused negative influence to normal work. Because of a variety of realistic and objective reasons, Urban Administrative&Law Enforcement Department is often at the forefront of social public opinion and even is demonized. Crisis facing in public relation area for Urban Administrative&Law Enforcement Department has damaged Department’s credibility as a government department seriously and hampered the development of its work. It also seriously affects government’s image and authority. Urban Administrative&Law Enforcement Department should strengthen communication with the public, create a favorable image, balance interests of various aspects, coordinate the social relationship and optimize the social psychology environment. That is to establish trust between the government and the public through carrying out public relationship work widely. So the public can cooperate and support the work of Urban Administrative&Law Enforcement Department and participate into city management actively.This thesis is divided into four chapters.Chapter One is the introduction. It mainly discusses the purpose, significance, chapter structure and innovation points of this paper. The second chapter summarizes the urban management&enforcement system and the concepts and elements of public relations in urban management&law enforcement area. It also introduces related research and theories at home and abroad. In Chapter Three, it mainly makes an analysis of public relations issues in current urban management&enforcement system. In the last chapter, the author, based on his own working experience, proposes solutions to improve public relations in urban management&law enforcement area and hopes to give decision makers some reference.