Packaging Design Under The Concept Of Low-carbon Design Application In The Tourism Product

In recent years, with the rapid development of social economy, we have made a series of achievements, But numbers of environmental problems have also been brought. The global environment which we need to live by has been severely polluted, Global warming and extreme disaster accidents have been occurring frequently. These problems gradually become one of the biggest challenges for the human society. Therefore, the designers pay more and more attention on the creative activity of human and nature in nowadays’ packaging design works. And most of these design works also follow the environmental protection and low carbon design concept. However, accompanied by the tourism bloom, an increasing number of tourists would buy some souvenirs which have a certain practical values, aesthetic values and which can reflect the local cultural characteristics. Low carbonization and greenization of packaging design for souvenirs become the urgent topic that we need to discuss.As a guide, a new form of "Environmental protection and low carbon design" for souvenirs’ Packing which is designed under the low carbon concept has been proposed. In order to make the souvenir packaging design more accord with the standard of low carbon and environmental protection. a study for low carbon souvenir packaging design which includes souvenir’s characteristic, souvenir’s present situation, packaging material, packaging modeling and development direction has been made. And this study is mainly based on the characteristic of cultures from different region and aesthetic characteristics of modern design. Change "producing" to creating, improve the international competitiveness of China’s souvenir, realize win-win situation of tourism economic benefits and environmental benefits.This paper is based on the "low carbon design concept", to find a packaging design on the basis of research on the theory of "Green packaging design", and using this packaging design on souvenir products with local characteristics and cultural color. Using the souvenir packaging design of Yunshuiyao ancient town as a example. In the design process, the key point is how to improve the cultural taste of the souvenir and how to integrate the local culture characteristic in to the souvenir design.