Application And Research Of Design Color In Green Packaging Design

With the continuous development and progress of the times,people’s quality of life and quality of life has always been changing,followed by some packaging design space and material overdue,material waste in the resources,to the environment Continue to deepen.At the same time,green concept,green life,green design,Green environmental protection concept,also gradually into the people of the world,so that people have time to alert themselves,the precious resources to protect the importance of the environment.This means that the green packaging design has brought new opportunities,but also raised new challenges..Design color is one of the visual elements that make up the design of the packaging,and the visual perception of the design color may be stronger than the graphics and text in the visual elements.As the first element to strengthen the visual impact of green packaging design,the design color has four characteristics of attention,recognition,symbolism and emotion.Design colors in the green packaging design application needs to consider many aspects.Successful packaging color not only to be able to express the contents of the goods,corporate brand image and cultural characteristics of goods,can be in the serialization of products or packaging in a different role.Designers should specify consumer positioning,so that packaging color has a certain pertinence,at the same time,we should also consider the competition products,green packaging materials and printing technology,store environment and other factors.