Commercial Elements Under The Shade Of Human Feelings - Feng Xiaogang's Films Studied

The main purpose of this study is through the analysis of Feng Xiaogang’s commercialmovie’s successful factors of Chinese commercial film industry, which contribution to thedevelopment of the film industry to find patterns and the way out. Under the premise thatcommercial movie is one of the cultural industry type position, mainly through which FengXiaogang’s successful commercial films in the commercial elements under the uniquehumanities said that the basic elements that successful commercial movie should have.Correctly understand and develop it as a commercial goods and reproductive survival space.Through the analysis of the example demonstration, logical induction method, the titlecomprehends the commercial film industry’s development. The main melody direction, artdirection and business direction are analized and compared in the movie. Long-term since themain melody movie and art film critics had received international awards but poor box office,vulgar culture’s commercial films had realized sustainable development of commercial movieindustry of input and output. From the Hollywood film development practice experience, weneed recognize and sort the commercial film and its industrialization. We also changed thecritics criticized the wind of the movies of Feng Xiaogang, seeking truth from facts of filmarchitecture. The article presents the commercial packaging means and location commercialfilm and director’s humanism by the example of Feng Xiaogang’s New Year Movies. Thecommercial elements out of the system, including the capital effect of financial films, populartopics, audio-visual forms and aggressive marketing strategies. From the successful andobjective representation of Feng Xiaogang’s films, life thinkings of realistic characters,themes of reflection of social life, ridicule humor culture and so on are refrected.We understand the film is not only a commercial public studio entertainment culturalproduct, more about the depth of cultural knowledge and values of the propagation missionthrough the elements and sums of commercial films. It is the load of humanistic feelings ofpopular culture. We have to suit to the common people and bring forth the new developmentstrategy of commercial film industry.